A digital companion for fertility treatment pathways

Stay with your patients between appointments, too.

Kelia supports IVF patients through the days and weeks between their medical appointments — under your clinic's name.

Become a pilot partner See an example journey

Design concept — Kelia is being built

The gap

Fertility treatment is not only a medical journey.

The emotionally hardest moments rarely happen during the consultation. They happen afterwards.

Moments without support

The wait after embryo transfer
The days until the pregnancy test
After a negative result
Before the next treatment attempt
Difficult decisions along the way

Concept · Course and branching

The week after the result shapes whether treatment continues.

Schematic illustration of emotional load over time — not measured data, and not a prediction of treatment outcome.

Example · Day 10 · Anxiety peak

A night entry point

A separate entry point for three in the morning: available immediately, no searching, in place of the forum.

Why this matters for your clinic

22.3%

of treatment discontinuations are attributed to emotional burden. That makes it the single most common reason for stopping — more common than a poor prognosis (18.8%).

Source: Brandes et al., Human Reproduction 2009. Cohort, n = 1,391 couples. Covers the full treatment pathway from first presentation, not only IVF cycles.

The day-by-day pacing and the way modules are cut are concept assumptions and have not yet been validated with patients.Tailor the journey with your clinic →

Care areas

Fertility first — and everything that borders on it.

We start with fertility. The same infrastructure is meant to carry further treatment pathways afterwards — no second system, no second round of training. Kelia accompanies; it does not treat.

First path

Fertility treatment

Stimulation, transfer, the wait, test day, next cycle.

Planned

Miscarriage & loss

After a negative result, early miscarriage, a cancelled cycle.

Planned

Endometriosis

Diagnostic pathways, pain episodes, the long course.

Planned

PCOS

Irregular cycles, fertility worries, body image.

Planned

Menopause

Support through a new stage of life, identity, everyday routine.

Planned

Gynaecological procedures

Preparation, informed consent, recovery up to the follow-up.

For your clinic

What Kelia takes off your team — and what it does not.

Built to add no work

Kelia delivers automatically after each treatment step. No triage, no extra consultations.

Your name on it

Kelia appears in your branding. The relationship with the patient stays yours.

Answers before the consultation

Recurring questions about the wait and the next steps are answered in advance.

Data protection from the start

You take on no GDPR controller responsibility for individual patient data. EU hosting, explicit Article 9 consent, no data flowing back to you — in detail.

Dashboard concept · invented example figures

Module completion64%

Weekly active48%

Journey completed in full72%

These figures are invented and shown for illustration only. We plan aggregated metrics per site, with no view into individual content.

How a pilot could run

01An initial call and the choice of journeys

02Branding and sign-off by your medical director

03A pilot with one patient group, reviewed after twelve weeks

We are looking for one clinic to shape the first pilot.

You get our full research on supporting patients through the wait, prepared for your clinic. We get your read on what holds up. No obligation, no follow-up meeting.

Who is behind this

Kelia is being built by 120 Ventures GmbH in Vienna, Austria — a company that builds new health and social services from the idea through to operation. Commercial register FN 617650 i, Commercial Court of Vienna.

What you will want to know

StatusConcept, no pilot running yet

Effort nowOne call, 30 minutes

Model laterFlat licence per site, no per-patient fee

Medical deviceNo, deliberately not (EU 2017/745)

Patient dataNo data channel back to the clinic

HostingEU (Ireland)